#TeamStarbucks Video: China Wrap-up and India Expectations
#TeamStarbucks goes over its feelings and findings from China and its expectations for India in this video shot on location in the Luohu, Shenzhen Starbucks. Due to internet issues, it’s coming a bit...
View ArticleConversation with Dimple at Teri
While visiting Teri University on Wednesday, I was able to have a very thought-provoking discussion with a student, Dimple, on a wide range of topics. Dimple is from Jamshedpur in Gujarat, India....
View ArticleOn Conservation and Consumption: What does Starbucks teach about the...
Today, my group toured DLF’s Select Citywalk, a mall complex where Starbucks is opening its second non-airport Starbucks location in New Delhi. While strolling through the mall, we wondered about the...
View ArticleDust, Delhi, and the Future of Starbucks in India
In Chinese poetry, there’s a recurring theme of the learned scholar-official escaping the hectic confines of the “dusty city” for the “natural” surroundings of the countryside. I had always understood...
View ArticleStarbucks: A Value Company
While researching at the Connaught Place Starbucks-Tata, #TeamStarbucks had the opportunity to speak with a number of employees. One notable conversation was with a man who previously worked at...
View ArticleHaikus About Starbucks in Delhi
Starbucks in Delhi Indian? American? Glocalization! Woven rope ceiling, pictures of local craftsman— Starbucks goes “local” What does Starbucks mean? Third place, consumption space, and identity blend....
View ArticleMission Hills and Starbucks: Upscale Environmentalism
Over the course of our trip, the only non-urban Starbucks that we encountered was at Mission Hills in Shenzhen— the largest golf complex in the world, a home-away-from-home for South China’s...
View Article$48 Coffee and the Urban Middle Class: PPP in China and India
As #TeamStarbucks expected, Starbucks’ pricing models in China and India are different from that of the United States— and from each other. Strictly in terms of currency conversions (foreign...
View ArticleStarbucks and Its Lack of an Environmental Narrative in India
In the Western world — and as we observed on our trip, in China — the environmental movement is largely led by the upper-middle to wealthy classes. It seems that with increased prosperity comes...
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